Simply put, SouthWest Custom Cues are the single most sought after pool cue brand currently in production. Every SouthWest cue is built with great pride and features amazing craftsmanship!
Started by Jerry Franklin in 1982, SouthWest pool cues consistently provide unmatched quality, balance, and professionalism. These custom cues feature high-end exotic woods including Macassar Ebony and Fiddleback Maple to name a couple. Several top-ranked touring pros have been known to use these cues due to their premium design and accuracy.
Owning a SouthWest cue is a big deal! People who know about pool cues are able to spot one from across the room. Not only that, but these custom cues are collector’s items that increase in value and can be passed down to the next in your family line of pool enthusiasts. To have a SouthWest custom pool cue is to own a prized possession; if you’re one of the lucky few who own one, you possess a truly unique, one-of-a-kind cue.
We have been on the same 13-year waiting list as everyone else looking for a SouthWest Cue and when we get them in, they tend to sell fast. If you don't see any cues in stock from the list below, be sure to check back. We typically receive one or two SouthWest Cues per year and always announce them via our Facebook page. Also, be sure to sign up for our mailing list for weekly updates and training articles!