Every year around this time our wonderful graphic designer delivers me the first build of our new catalog.  Once again, the catalog looks completely awesome.  This year we're going with a little less Frank and a little more pool.  It isn't that we don't love our mascot (because we do), we just want to remind everyone with our cover that while Frank is a rock star, our primary focus is selling billiard supplies. You'll have to wait on the cover, but here's the first build of one of our inside spreads:

As per usual, we'll be mailing the catalog in the late fall (typically right around the time we run out of 2011 catalogs).  I've been asked several times why we don't do quarterly catalogs instead of just an annual.  There are a few reasons, but the biggest is that we simply don't have the bandwidth to put together a catalog more than once per year.  Sure, we could change the cover to give it a new look and re-mail, but it really seems like a waste of trees.  Plus, I don't have it in me to do all that copywriting more than once per year (which is what I'm currently knee deep in). As to why we don't put all the products in our catalog (we'll be doing 60 pages again this year), that's why we have a website.  Our catalog is more of a "new releases and greatest hits".  At any rate, I just thought I'd share a glimpse of what the new book is going to look like.  You'll have to wait for the fall to see the cover though.