Apr 27, 2011 by PoolDawg Staff 0 Comment(s)

A Brief Introduction to Minimum Advertised Pricing (MAP)

As I'm sure many of you have noticed, there are certain products that pretty much every online store sells at the exact same price.  Despite what some may think, we do not all get together and conspire on prices.  Most manufacturers in the billiards industry have what are commonly referred to as Minimum Advertised Pricing policies or MAP for short. In essence, manufacturers tell retailers that they can only advertise certain products at specific minimum prices.  For example, if you look at…

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