If you're old like me, you might remember the old EF Hutton slogan - "When EF Hutton Talks, People Listen".  Well, when our customers talk, we listen. One of the biggest pieces of feedback we've received recently about our gift certificates is that they don't really look like gift certificates.  We didn't realize that people wanted to print these out and put them in envelopes or stockings, so our gift certificate emails were very texty and not very pretty. After…

If you've ever used our search tool, you know that it has an auto-suggest feature that tries to predict what your search term will be.  For example, if you start typing in "predator", it might auto-suggest the following: predator chalk predator cue predator shaft predator bk2 Well, with the help of our friends over at SLI Systems, we just made an improvement based on some feedback we received from our customers.  You wanted our search to be more visual, so that's exactly what…

There seems to be a new trend on the interwebs nowadays where companies talk about the tweaks and updates they've made to their site, giving them codenames to show how important the changes are.  For the really, really important ones that are continually updated, they get a funny name as well as a number.  I'm not one to ignore trends regardless of how asinine awesome they may seem to be (and I'm always looking for something to write for our too often ignored…